Small Business Resources

I spend the better part of my time advising Small Business on the ins and outs of Online Marketing. Pop over to eBiz4Results.com for the full story.

Current Project

At the end of 2008, I launched BestMacTools.com where you will find reviews, and commentary mostly related to Productivity Tools for Mac OS X.

For Bloggers

It is now just about axiomatic... the most effective online marketing tool for any business is a Blog. That's why I publish Blog4Results.com.

Apr
14

Do You Know Your Online Id?

By Nigel Ball

Have you Googled yourself recently? It’s not a bad idea to do this from time to time remembering that others are probably doing it and quite possibly making decisions based on the outcome.

Prospective employers, clients and others thinking about forming some sort of relationship with you, or just the plain old curious, will do a Google on you. Why?

  • To check on claims that you have made
  • To make sure that there are no negative indications
  • To find, and check, your blog or web site

So, you should be checking your “Google-Index” on a reasonably regular basis.

What you find might surprise you.

For example, just last week I checked the online identity of three clients. The first yielded a link to his business web site as the first result.

The second, did not return any relevant hits on any of the first five Google results! This was a concern as it was highly likely that his potential clients would do this search and be disapointed.

The third case was interesting. My client was surprised to find himself on the first page of Google results. However, the overall results gave no indication that he is a widely published technical author in his consultancy field.

Ok, so what?

There is a way to control your online identity. It’s very new (still in beta) and may or may not survive the test of time. However, it does work so I thought it would be a good idea to write about it.

The service is called claimID

You can see it in action by clicking on my hCard badge in the righthand sidebar on this page.

Categories : Publishing

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.